Overview:

Franchising is currently a booming industry in the Philippines at the moment, and with countless franchise opportunities for aspiring franchisees to choose from, the franchise

success story in The Philippines is only destined to grow and become even bigger.   

Site Location Planning:

• Planning and deciding on the site location for your franchise is probably the most crucial factor in ensuring the survival and success of your business.
•  If you choose a location where there are not enough customers, or where the market is already fully saturated, your franchise business will inevitably fail.  

The Big Three:

Mercury Drug, Family Mart and 7-eleven are three of the largest franchise chains in The Philippines. A major factor in the success of these franchises is due to their highly effective and competitive store site location strategies.

About Business Mapper:

Business Mapper is a GIS based location analysis tool that utilizes digital maps of the whole of The Philippines. Developed by Paperless Trail Inc, Business Mapper is an extremely effective tool for location planning, and location based analytics.

 Franchise site location planning with Business Mapper:

• Customer profile analysis and buffering - Understand where your customers and how they’re clustered.
• Create customized colored buffers of existing Points of interest (POIs). (This can be anything from existing outlets of a selected company, to residential buildings, government buildings, hotels, restaurants, schools and more).
• See and identify areas and locations that are saturated of customers.
• See and identify areas and locations with a large population density, with potential for many customers.
• See where your competitors’ outlets are, and where they are in comparison to your own outlets.
•  See how many outlets your competitors have. (Combining and analyze in order to make more informed business decisions and have an edge over your competition).
• See the percentage of customers your current site location cover, as well as the percentage of customers your new proposed site/s cover, and your competition.
• Visualize the entire business landscape with a universe of potential customers and data. 

Note: If this article leads to you making an inquiry to us, please use reference RE: BM-123 when you email us with your inquiry.